You also need to be good at marketing, social media, and sales. I now realise there are many more parts to running a label than just producing interesting garments. At uni, I think there is so much emphasis on learning practical skills but there is a lack of education on the business aspect. What do you wish you knew when you started?īeing able to communicate your product is just as important as creating something that is unique. From looking back to how it started I’m just proud of how much Anouk has evolved over the years. The mesh sets really reflect the brand and showcase my graphics well. Honestly, I’m very proud of my newest collection. What are you most proud of in your work on your label? There was a little French girl called Anouk in a movie that looked identical to my sister when she was a kid and I just really liked the name so it stuck. It was a nickname we gave my sister growing up. It explores the juxtaposition of geometric and organic lines to achieve a sense of symmetry.Ī post shared by ANOUK did the name come from? The garments integrate graphic design, tattoo-style design and fashion to create one-off pieces. How would you describe Anouk to someone who’s never seen it before?Īnouk is a slow fashion label whose ethos encompasses sustainability and community. I think this is a fun way to offer unique designs that do not negatively impact the environment. A couple of years ago I introduced one-off pieces where I upcycle clothes by applying my graphics to them. Because of this, I do all of the production myself and to make sure there is minimal waste – all of my pieces are made-to-order. When creating the garments I have always been conscious of the impact I have on the environment. Now my direction with the brand has evolved to focus more on community interaction and awareness of sustainability. I think this aspect hasn’t really changed as I still use this label as a form of self-expression. When I started Anouk I just saw it as an opportunity to showcase my work and freely explore my creativity. Anouk has taught me a lot about creative industries and through starting this brand I learned to adopt a broader understanding of what being a designer entails.Ī post shared by ANOUK were you trying to achieve from the project at the time? How has this evolved and what are you trying to communicate through the brand now? I really enjoy the creative aspect of Anouk, however, I do find it hard to consistently market the products. I definitely struggled with the business side of the label. I like the idea of merging the worlds of graphic design and fashion together. I used this to explore different mediums such as screen printing, knitting and sewing as a way to expand the disciplines I can incorporate into my designs. It wasn’t until I graduated that I started seeing this as something that I really wanted to pursue.ĭuring the lockdowns last year, like all of us, I had a lot of free time. During my degree, I continued to create garments but lacked the experience and confidence to grow the brand. I think initially I saw it more as a hobby and a means to explore my creativity. I started it the year before uni as a way to save up money to travel. Anouk has allowed me to integrate the two together to create unique one-off pieces.Ī post shared by ANOUK did the label get started? Talk us through the process and the challenges. ![]() After finishing my degree in communication design I was torn between graphic design and fashion as I really enjoyed both. I taught myself garment construction as a teenager and have always been interested in clothes. ![]() ![]() I have a degree in communication design but I would consider myself a multidisciplinary designer as I don’t like to restrict my creativity to one specific design field, rather tailor it to what I’m trying to communicate. I see it as a sort of self-expression and a means to connect with others. I grew up in a very creative family so I’ve been surrounded by art and design my whole life. I talked to Rose about how Anouk Studios is being mindful of the environment, the importance of being a jack of all trades, and the current crop of emerging Australian designers. What started as a space for creative self-expression for Rose has morphed into a label with a decidedly slow ethos and a dedication to its community. That’s because Rose Connelley, the designer behind Anouk Studios, centres sustainability in the making of her pieces – something we can say almost definitely wasn’t happening in the early 2000s.įor more fashion news, shoots, articles and features, head to our Fashion section. The colour palette wouldn’t be out of place in the noughties either, yet the collection feels distinctly 2022. “Being able to communicate your product is just as important as creating something that is unique.”īrowsing Anouk Studio’s latest collection is like gazing into a portal to the noughties, where grungy graphic design and Y2K cuts reign supreme.
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